We all have great ideas, and we all ultimately want to help someone and create value. However, very often, initiatives are started before we fully understand the VISION, the PURPOSE and WHY we are initiating them in the first place. More importantly, we are not clear about WHO we are trying to help. The pressures of a world obsessed with running for quarterly results leads us to rush. When we rush, we miss critical steps to ensure success factors are in place. The first axe , called Benefits Realization Approach, aims to:

• Help you understand and clearly articulate your vision (WHY and PURPOSE)

• Confirm who you are trying to help (PERSONAS)

• Decipher the specific targetted BENEFITS your initiatives want to achieve

• Confirm your VALUE PROPOSITION

• Validate your READINESS in terms of the four pillars of business transformation - Capabilities in PEOPLE, PROCESS, ORGANIZATION and TECHNOLOGY

If you want to discover more about this first , often overlooked yet critical step, reach out now.